Zimbabwe Cotton.
If you want to make a great wine, you must start with great grapes.
If you want to be a top Michelin star chef, you must start with the freshest ingredients.
And if you want to make the best jeans in the world, you must start with the best cotton.
- Fades better
- Softer
- Stronger
The rule of thumb for the best cotton:
Soil
The richer and less polluted, the stronger the fibre.
Harvesting
Hand-picked cotton is stronger, cleaner, and longer-lasting.
A rare cotton that the denim geeks worship
Zimbabwe contributes just 0.18% of the global cotton production.
- That’s a crumb.
- A speck.
- Nothing.
Yet in the world of high-end denim, Zimbabwean cotton is the stuff of legends.
Because they know nature gave it an unfair advantage:
- Nutrient-rich, uncontaminated soil = stronger, purer fibres.
- Hand-picked, not machine-harvested = fibres stay long and unbroken.
- Naturally whiter cotton = absorbs indigo better for richer fades.
- Grown at altitude = cooler nights, slower growth, denser fibres = next-level durability.
Zimbabwean cotton isn’t the biggest. But denim geeks know it's one of the best.
0.18%. It's rare.
The Masters Behind the Denim
Yamachu
Yarn Spinning
They don’t just spin yarn.
They engineer it.
Yamaashi Orimono
Weaving
80 years of weaving. 80 years of perfecting their craft.
Don’t just take our word for how great this denim is:
Zimbabwe Cotton.
Launching 29.04.25. 10am BST.
Limited Edition. 300 only.
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